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Existing Logo Provided;

The this customer provide his existing artwork for Mr. Thomas to work with. This typographical design was hand drawn many years ago and it was filled with little design anomolies that are not professional, as you can see within this image.

Making Corrections

Mr. Thomas scanned the supplied artwork, placed into Adobe Illustrator and literally rebuilt each letterform, as you see here.

Repaired Typography

This, then, is the repaired logotype. Capital letters are now capitals, lower caser are uniform with even stroke weights. And, it is a vector file for future use.

Graphic Experiments

Mr. Thomas then prepared several digital solutions for the client to consider. This important exercise was somewhat limited as the client restricted the budget and resisted hourly billing for this creative time. How many designers have this problem?

Final Consensus on the Design

Conversations with the client revealed that he want a picture frame in the LOGO somewhere to help quickly identify the business as a custom framing shop more than its being an art gallery. Here you see the picture frame template created totally in Illustrator using flat color elements. Building these carved shapes in Illustrator makes them easy to create and edit and it makes these shapes easy to select later when it is rastered at high resolution into Photoshop.

Creating Hand Carved Dimension

In Photoshop separately colored elements were selected and saved as alpha channel, like airbrush friskets. A super PS plug in called SuperBladePro was used to create these rich colors, textures and dimensions to each carved element of this picture frame. We highly endorse it. Here is the finished logo.

Hope you gained from viewing this online tutorial.--- JV